Wednesday, January 5, 2011

Case Study: Social Sales Productivity at Leading Media Company

One leading media company had over 12 "digital landfills" of information for their sales team.  Using Salesforce, they created a unified sales collaboration portal using Content, Chatter, and an intuitive Visualforce front end.

Relative to their on-premise systems, this company reports that their sales cloud implementation was lower cost, faster time to value, more innovative.  Their end users were satisfied (actually eager to get on the system), meeting their business objectives for this project.

The impact? Better transparency into the quarter, increased sales productivity, and importantly, more satisfied customers.

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